PWN stand at ETHPrague 2022

PWN is a platform for peer-to-peer lending in the digital world of blockchain technology. The client’s product itself was the inspiration for the design of their stand, which had to be designed zero-waste and just for the use at the conference.

For the main structure, we chose a borrowed scaffolding that also refers to the fact that each node is always connected by a link to another node – hence the idea of P2P.

The volume felt like a high-tech functionalist machine that pulled the user into its core through a luminous tunnel, creating the vision of saving the world through technology.

In contrast, the interior was an oasis of calm resembling nature: white walls covered in greenery, ample sunlight illuminating the space, and a large mirror at the entry. The reflection in the mirror served as a reminder that miraculous changes through technology should not be expected, instead, everyone must do their part to improve the state of the planet and achieve a sustainable future on their own.